https://theconversation.com/shadow-profiles-facebook-knows-a...
https://www.zdnet.com/article/anger-mounts-after-facebooks-s...
https://www.theverge.com/2018/4/11/17225482/facebook-shadow-...
https://www.cnet.com/news/shadow-profiles-facebook-has-infor...
https://techcrunch.com/2018/04/11/facebook-shadow-profiles-h...
The House Committee interview in the last link (TechCrunch) shows that Zuckerberg does not like to use the "shadow profiles" term, but it's what others use to refer to Facebook's tracking of non-users.
An adage about difficulty trying to convince someone whose salary depends on their not being convinced comes to mind...
It's OK to wish to defend your company, but please do not lie; nobody forced you to comment here.