Would you be creating on premise service - ie analytics data directly from the site? Seems many browsers now block GA and other trackers.
https://blog.parse.ly/post/9616/shadow-traffic-why-your-traf...
Regulators will also be paying attention to this over the next few years.
I think a startup should be very aware of these risks if building off of GA.
I'd love to be proved wrong on this though.
Many of Chrome's features are implemented in Edge by replacing Google services with Microsoft ones. So for many things, Microsoft may be collecting similar data (though likely not monetizing it at all).
But the key thing is that tracking prevention: It means your browser is leaking your data around the internet significantly less. Not just less to Google, but less to almost everyone else on the Internet. Chrome, by refusing to implement tracking prevention, is pretty much a leaky ship with holes in it.
Here's Edge's implementation: https://docs.microsoft.com/en-us/microsoft-edge/web-platform...
Here's Firefox's implementation: https://support.mozilla.org/en-US/kb/enhanced-tracking-prote...
Here's Safari's implementation: https://webkit.org/blog/7675/intelligent-tracking-prevention...
Chrome has nothing. Google paid some of their staff to write a FUD piece about how preventing tracking was a privacy risk somehow.
I was coming from a position of "Why would MS remove anything instead of redirecting it to themselves", but failed to consider that they would be adding things themselves to prevent other tracking.
Microsoft's data collection and use seems primarily to be focused on telemetry for product improvement. They obviously do it in Edge too. I find it less malicious than ad targeting, but I'm strongly opposed to mandatory telemetry. And I think telemetry-driven development is a mistake that should be avoided. It dehumanizes software support and still provides incomplete information, while also violating the privacy of your users.