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As an aside, how the hell does Canon have their trademark as a TLD? Google, at least, I understand, because they control a sizeable portion of DNS; but Canon?

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Any eligible organization can apply and go through the process with the somewhat new gTLD Program: https://newgtlds.icann.org/en/applicants/global-support/faqs...

Yeah no... I might be wrong but the last time I checked it cost around $200K to register a TLD. If you pay $200K, you get a TLD.

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