In other words, Deep Learning's growing need for computing power seems to have reached a point at which it is now motivating fundamental research to find greener, cheaper, more energy-efficient hardware.
The economic incentives are very powerful: Whichever companies (or organizations, or countries) find ways to harness the most computing power at the lowest marginal cost will win the race in this market.
--
PS. The same could be said for Bitcoin mining: it is also motivating fundamental research to develop greener, cheaper, more energy-efficient, more powerful hardware. Whoever finds ways to harness the most computing power at the lowest marginal cost will make the most money processing transactions on the network.