I think google is overplaying their hand in many areas, and this will inevitably lead to the downfall of their dominance. Just like most other large businesses in history.
I think google is overplaying their hand in many areas, and this will inevitably lead to the downfall of their dominance. Just like most other large businesses in history.
Likewise Microsoft still is a massive player in enterprise software even as AWS became a virtual synonym for cloud computing.
An interesting thing I have noticed is that Amazon has made staggeringly little progress at user facing SaaS -- think salesforce.com. I went to an AWS conference years ago and the gap between the speaker's enthusiasm for zocalo and the crowd that couldn't care less (e.g. The crowd that was pumped for IAM and T2 instances) was striking.
In desktop & laptop Windows still holds a 87% market share.
"Consumer computing devices" is such a vague market. If you study markets at such a big scope something like Texas Instruments wouldn't even make a blip while if you're paying more careful attention you'll find they absolutely dominate the scientific calculator market.
I would bet that MS will outlast all the other tech giants by a long way.
(edit/sidenote: along with SSO - my org has thousands of users.)