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I don't think highly of the NeXT logo either, but this comment on the article makes a good argument:

"Considering how well recognized the NeXT logo is in the industry even though it was a minor company with barely any market, the logo is as remarkable as their products were"

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Minor company? Maybe financially, but they developed what is now called iOS and macOS.

I think a lot of people who are interested in computing history know about them.

The Steve Jobs effect. That's why the logo became famous.

I have the same reaction. I think that as consumers of media, we hear about Next through the history of Steve Jobs' career and the history of Apple, and media about those subjects is all over the place. I've never seen it out in the world, or encountered some salient cultural reference it was attached to, or saw it in anything outside of its status as a chapter in the history of Apple.

NeXT was also the platform on which Tim Berners-Lee wrote the first web browser, and on which Carmack wrote Doom. Not bad for a platform far smaller than SGI or Sun I'd say.

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