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Oh man... That ad was huge... HUGE when it was released. It has its own wikipedia entry:

Well hugeish ... originally it only played nationwide once (but in the superbowl)

However Epic's rework is very on point - Apple has become what it originally claimed it was rising up against

Well they got enough press that they didn't have to air it themselves. The media was doing it for them. :)

For example, I've seen the commercial multiple times on various programs and I wasn't even born when it was released.

Ridley Scott directed too!