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Comment by _qwfv | Hacker News Reader

They not only had the lawsuit in hand and ready, but an ad and a deployment strategy to get it launched in game. Epic was clearly planning to go fully public at scale on this issue.

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The Apple fees must be in the order of a million dollar every couple days for Epic Games.

Expect a full-on battle of the same magnitude. It is well worth it.

Estimates place it higher than that [0]: "Broken down further, "Fortnite" is said to have made $1.6 million each day on Apple's devices; if Apple is pulling in its standard cut of 30%, Apple made somewhere in the realm of $136.5 million on "Fortnite" in 2018.".

[0]: https://www.businessinsider.com/how-much-does-fortnite-make-...

And some here argues that Apple gets paid fairly for what they provide.. I'm sure many could build payment + distribution cheaper than 100 million dollars..

I mean, 136MM is a million every two days so OP is dead on.

How is that higher than what the OP said? If anything, it's lower.

It's maybe in the region of $745,205.79 every two days, but sure close enough.

Still, they are unlikely to be the real issue for Epic. I'm fully expecting some anti-consumer behaviour from them if they get away with their own payment system, like difficult to cancel payments, gambling or similar.

Apple is in a constant state of being involved in lawsuits, though of course not all are of the same significance. Their legal team has a lot on their plate.

You don't know that unless you know what the legal costs are, their odds of winning the suit, the lost $$ and opportunity cost due to no sales on iOS, the revenue loss from their 20% discount on V-Bucks, etc.

Also consider the massive “brand awareness” campaign that this represents.

Not that I support this action. Apple could probably go after Epic for the look and feel / copyright of the Ad.

https://www.youtube.com/watch?v=GN9jWl4Pkmg

The existing iOS devices that have the app installed seem fine unless Apple disables the certificate. So, it won't be no sales on iOS; just no new user sales.

Yeah but this was obvious from the moment they first announced the update. You don't do that without a plan, you certainly know what Apple's policy is.

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