But even for the individual, unless you're buying sealed non-upgradable appliance devices, you've still gotta consider the fact that in building a PC, you're choosing a motherboard socket, and thus potentially making it cheap to upgrade to later-gen CPUs that stay compatible with that socket.
In that mindset, it makes sense to be happy with the CPU maker you're "stuck with" for a while when they provide good, high-ROI upgrade options; and to be angry with them when they don't.