I guess if people want to pay for something that is widely reported as being free, then let them pay for it. Maybe once they become emerged in Ubuntu goodness, they will awake to their error in paying for something they could have burnt themselves for free - likely causing some customer relation issues for good old Best Buy along the way.
On a related note, I would personally like to offer 'air' (not to be confused with AIR), a simple and easy to use fusion of nitrogen and oxygen - for the low price of 19.99!! Also, for a limited time I am offering CrapSquad support for the low-low of 99.99 per service call. Act now!