> Decent high school grades are not that hard to get.
"Decent" high school grades are seldom adequate to even meet acceptance requirements for "good" colleges, let alone actually compete with the straight-A students also applying to said colleges.
Not that this really does anything to address the broader point: that "get into college because you'll make more money" is one of many extrinsic motivators American schools seem to push in order to strangle intrinsic motivators.