(Maybe if we had some more leisure we could become more imaginative)
This is precisely Mark Fisher's argument in Capitalist Realism. Capitalist realism dictates that the majority of people have become incapable of imagining something outside of a kind of binary choice. There can't be an alternate future, because we can't imagine it in the first place. This was bessed summed up, rather ironically, by Thatcher: "there is no alternative".
But yeah, those are the only places where markets are off-limits. If you try to make a totalizing system that forbids people the right to buy or sell (say, on your way to burning man or after church), you'd need gulags to control the social unrest. People like to buy stuff and sell stuff.
The answer is that it's effective propaganda. Starvation and gulags are terrible evils. If you can plant the idea in someone's mind that they are what you get when a society questions capitalism, then you've created a zealous foot-soldier for capitalism who feels he's fighting for good against evil.
Someone who zealously fights starvation and gulags is fighting for good against evil, but those were mainly the result of particular alternatives to capitalism: radical Soviet-style central planning and dictatorship. That's not the only alternative: there are others, including many that haven't been thought of yet. Also, it's not like capitalism is over and we know how it ends. Maybe it too will find its way to starvation and gulags.
I believe that's the problem with capitalism as it is today. Whomever owns the means of production has literally zero constraints on maximizing their convenience. The expense ends up drastically inconveniencing, to the point of being a barrier to access, everyone who doesn't own the means of production.
maybe cooperatives are a potential solution to that issue?
that does not follow: just because something is natural doesnt make it good or desireable
An highly advanced non-conscious AI takes over everything
Then people can rate each other. And gain experience levels like in a mmorpg. And then people work to improve their rating and levels
Hopefully the AI is smart enough to prevent fraudulent ratings.
Found your problem.