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I remember about 1.5 years ago I think 90+% of my youtube ads were TikTok. I thought it was my user demographics as my youtube viewing habits probably skewed towards a low-ish age. But maybe Tiktok were just buying a lot of youtube ads.

Probably both

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I was closely monitoring Twitter reactions to the product at the time, your are not alone, there were plenty of people puzzled by why they were seeing those weird ads everywhere and repeatedly.

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