I think this could actually work. I'd say it would most probably work.
Edit: Ah yes, Hello!Morning episode #331 and #332.
Mud Bay Granary isn't exactly a bakery, but it does nothing but sell expensive, organic, gourmet pet food. It's been in Seattle for years, and there are at least a half-dozen stores.
In fact TV advertisement for dog food is already going the gourmet route, which is disgusting. I remember an ad where the icky meat heap was decorated with a thyme leaf.