As a Chinese expat, Google China (back when it was operating) was multiple times slower than Baidu and would get blocked by the GFW arbitrarily frequently.
Google was about the only one I can think of that is not worse than their competitors, and their own product actually don't need much localization.
However, Google failed the growth part in China. Chinese users won't go ahead and set the default search engine to google.com on their own unless they already know about it, especially those don't know English. The homepage used by most Chinese are local websites like hao123 that would send traffic to Baidu