What a bizarre and interesting turn. I'd give a lot to be able to sit in on the meetings between TikTok and Microsoft right now.
I wonder if FB will come over the top with a bid.
I wonder if FB will come over the top with a bid.
Doubt it, they already have a new competing product. As soon as TT engagement drops due to friction the user will switch.
Instagram is not Facebook and is used by the same audience as TikTok.
TikTok works because it isn't suffocated by ads and is hyper-focused on one format, aka it's a well-designed but simple experience.
There isn’t brand loyalty for social media platforms but there is for the content producer. The least amount of friction and most benefit to the content producer wins.
I see TT becoming another Snap.
Who knows though, I’m not invested in either company.