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Comment by MatthewPhillips | Hacker News Reader

To summarize: Kevin doesn't really have an idea yet (or at least doesn't have one that he wants to announce), but he did hire some people and he's not going to stick by any idea that isn't immediately successful.

Oh, and: mobile.

Isn't this a non-story? An announcement of an intent to create something in the future?

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I don't think it's fair to call it a non-story. I think this approach is refreshing. Get great people together, play on their strengths, find something that works, grow it. But importantly, I think it's significant since Rose has clearly demonstrated his creative potential and you'd be foolish to bet against him doing some interesting stuff with Milk. It might be a non-story if it was about you or I.

This approach is not refreshing. It amounts to: lets get a bunch of people to brainstorm great ideas! Then we can build them!

Rings kind of hollow to me

I think you're downplaying the "pivot" aspect of Milk. It's not just a think tank, but an agile team that can switch up their tactics (revenue models, branding, priorities, etc.) at the drop of a hat. I'm excited to see what they can come up with in the next year.

It's easy to pivot when you don't have a product that people use. I'm sure many people on HN (myself included) have pivoted several times in the last year as well. Assuming one of their projects stick they'll become less agile. Unless they are just interested in being a flip factor.

As much as I hate buzzwords, I'll play along for the analogy:

You can't 'pivot' if you don't have any feet on the ground. If you have no real direction or dedication, moving to something new isn't 'pivoting', it's defining what you're doing in the first place.

Yes, but Kevin Rose. I hope now you understand.

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