It also raises and interesting question in me for the folks who think of themselves as "product" types. Has anyone measured the effect of platform denigration on improving or diminishing a brand?
I am trying to imagine ways you might A/B test this. Set up two brands with products in the same space with comparable specifications, and have one that is "product focused" in their outbound messaging and one that is "platform hostile" in their messaging. Then compare customer loyalty and margin support in the two brands.
Curious to know if anyone has done this.