>> They can never be appeased

And if you do then appease them, you'll face an equal but opposite backlash for appeasing them. If America's not headed for a civil war, it's definitely headed for a society where red people patronize red businesses, blue people patronize blue businesses, and everything else is a people boycotting or third-parties not caring to play.

That's why I wrote "If" and " influence your bottom line ".

It's practically just turning it upside down: instead of assuming twitter needs to be paid attention to because it's twitter, it is far more practical to say: "things that have a significant influence on us/our bottom line/our brand need to be paid attention to". If there is a case where that's a twitter mob, then that is a case. If not, then you ignore them.

The void is not nothing though, it's other people, who may be influenced and then in many cases influence others on other platforms. I think ignoring a platform of 330 million users when a good chunk of those are on a witch hunt for your product or brand would be asking for trouble.