I worked in a company that has a decent mixture of technical and non-technical folks.
I consider it like the DEFCON level.
DEFCON 5 - Technical people who were aware of Bitcoin speaking
DEFCON 4 - New technical people who were not aware of Bitcoin (we are currently here)
DEFCON 3 - Business people
DEFCON 2 - Non-technical people
DEFCON 1 - Bathroom chats (last time I saw this was around the $17,000 mark)