as someone who doesn't need this product in order to make money, that's surprisingly expensive! people are really paying 30 bucks a month to edit instagram story videos?
Dropbox is a multi-billion $ business.
Never underestimate what people are willing to pay for.
It's crazy to me people are willing to pay $5 a day for frothy milk with a shot of espresso but Starbucks isn't doing too bad neither is Blue Bottle, etc.
As I expand the asset library, each template, and animated text I make takes a lot of time and skill that is one click for users.
Lastly just like Starbucks and other great companies it's all about crafting a pleasurable experience that people enjoy engaging with.
I want people to come to the product and have fun. Personally I LOVE using Figma, Canva, and Sketch. They are delightful for me.
Just my 2 cents.