- what is the market willing to pay - does this solve the core problem - how much is this problem worth (hint time is the most valuable thing in the world)
I don't think it should be more expensive than adobe products at all. My goal is to make it cost efficient for most folks who don't have large budgets. However here are a few points.
- hiring someone could cost a non adobe user $800 for 2-3 videos (this is way more than an adobe product because you are paying for time and skill) - assets and templates depending on usage can easily cost $100 for a few videos on envato (this also enables non creative users to create professional looking content which solves the problem above). - if users can move faster and can iterate faster then they make more money (this applies to serious users who know what they're doing and agencies with a higher budget)
Just some of my thoughts. There is no magic bullet for pricing but I think the number one rule I have found with pricing is that it's relative. If Tiffany & co can sell a $1.5k paper clip https://www.popbuzz.com/internet/viral/tiffany-everyday-obje... then pricing is really what you make of it.
There are variables and you have to know what your target audience is willing to pay. My idea on pricing is that I want to 10x your investment. So if I am charging $20 per month. I want you making at least $200 from the service.
If you're an agency making $10,000 from the service I am going to charge $1k