CNBC uses a more "obvious" headline, "Apple marketing chief Phil Schiller steps down from role". [0]
[0] https://www.cnbc.com/2020/08/04/apple-replaces-longtime-mark...
"Mr. Schiller owns over 69,491 units of Apple stock worth over $18,846,432 and over the last 16 years he sold AAPL stock worth over $73,528,915."
I believe I'd enjoy any role like that, if I'm skilled enough to tackle the problems I want to while having a trusted team which I can delegate things I know how to do but don't want to.
The navy used to have the concept of a "desk admiral", which was an admiral with no ships. It was effectively a promotion into a less relevant role - which is exactly what this feels like.
It strikes me as quite similar to what happened with Kaz Hirai at Sony.