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They might be able to build systems for small teams but they can't scale them to organizations. These "apps" get stuck soon on change management, data, integrations, etc.. You might make money on short term as people get excited building apps, but long term this approach is likely to disappoint.

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This is actually part of the problem we're most excited to solve.

Both me and my cofounder come from the Salesforce ecosystem, where they've done some of that really well, and some of that really badly.

I agree, all of these things are a prerequisite to be able to truly scale across an org, and we're definitely not there yet, but it's firmly in our sights.

Well I was going to say that Salesforce is a great example of something that sold well initially but it has mostly been a disappointment. Salesforce has been telling managers that "apps" are the way to go while the real value driver of sales funnels is data. Sales funnel can be optimized only if you blend data across the various stages from lead to revenue. I don't think you can solve the issues of organizational "digitalization" by starting with apps, it's data and integrations, apps are a tiny wrapper around a well organized and managed data ecosystem.

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