To be fair this is not new. Autodesk has had this MO for decades.

I remember in 1999, I was interning for a company that was getting into CAD, choice was to get 3D Solidworks that no one had heard of, or get the software that literally everybody used - 2D AutoCAD.

That company still uses Solidworks today and has never touched a single Autodesk product. I can guarantee the opposite would not be true if the other decision was made.

We knew in 1999 that Autodesk was never going to innovate, or allow us to.