I've never even heard of this company. Perhaps I'm just part of the unwashed masses? I know Dillard's, Neiman Marcus, Sachs Fifth Ave, ummm and that's about it from the perspective of my layman's understanding of department stores.
If this company has never managed to inform me of its name over the decades I have been alive and browsing online, perhaps this bankruptcy is not as huge as surprised as one might think poor marketing, poor awareness, poor sales...?