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Comment by joeyspn | Hacker News Reader

> I love the style of these graphics. Minimalism I guess?

It's a "Memphis style" variant. Pretty trendy these days. Now the industry is starting to move to "Neumorphism".

> It's a "Memphis style" variant. Pretty trendy these days. Now the industry is starting to move to "Neumorphism".

Really? I thought Memphis style was this: https://en.wikipedia.org/wiki/Memphis_Group and this: https://www.megapixl.com/illustration-for-hipsters-memphis-s... (e.g. "80s style").

This website is not giving me that impression. If anything, it reminds me of a style I associate with the 60s or 70s (namely a sans serif font coupled with geometric graphics that use multiple shades of the same bright color).

Edit: I think it's closer to the "Swiss/International Style": https://www.google.com/search?q=Swiss/International+Style+Gr..., but I'm by no means an expert.

It's ITS derived but the nearer referent is Material via Penguin Book covers from around 1960 to 1975, like the classic Hare Sitting Up: https://www.flickr.com/photos/joekral/231480092/in/album-721...

It borrows from both Swiss style and constructivism.

I wouldn't call these Memphis at all, although Memphis certainly grew out of the same milieu. More than anything, these are referencing the look of Swiss style and mid-century modern book cover design, such as those by Rudolf de Harak.

The same style, logo and all, is used on Google’s site for material design. http://material.io/

Lol this is not Memphis, which is an art movement from the 80s. "Corporate Memphis" is new term to describe the over-the-top illustrated landing pages which are very common in modern web design.

It seems you are conflating "Memphis" from modern web design. What we see on the Laws of UX cards is geometric abstraction.

Hmm are you sure? google "memphis style symbols" and let me know if you see any similarities.

It's like saying Apple is not Bauhaus.

Googling “memphis style symbols” gives no useful results, just poorly made stock art. The design of the site is not at all akin to the Memphis Group, which is characterized by a sense of whimsy and lack of gravity, clashing colors and dazzling patterns.

Regarding neumorphism, I’d bet that will be much like the “long shadow” trend of yore; an interesting style that is hyped until, a short time after, the appeal of the newness and uniqueness wears off completely.

> Now the industry is starting to move to "Neumorphism"

Really? Neumorphism is cool to look at occasionally, but I would hate it if everything started looking like that.

Definitely not Memphis, but I'd say it's in the Brutalist category.

Thanks. Two new terms to google.

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