Imho the app store clearly hinders innovation.
In a recent project of ours (corona related) we had to wait over 1 month for Apple to approve our app - never knowing whether they would actually approve it. Google Play rejected it, saying it wouldn‘t allow any corona related apps from parties that are not government entities.
As a response we ported everything to a web based solution.
While I can understand their aim to keep scammers out (probably mainly to avoid PR issues) it was a real inhibitor to our legit project.
For future projects I will always build web first. With the app store/ google play you are at the whim of some person at the other end of a textarea.