- Vinyl is higher fidelity (yourself, and the article).
- Vinyl sounds better.
Vinyl colors sound, in the same way that some Vacuum Tubes color sound, which is a roundabout way of saying: They objectively make it less similar to the reference material than straight digital. But even though Vinyl is objectively worse at reproduction, some people prefer it (i.e. it subjectively sounds better to them).
Why might that be? And that question itself is when you go down a rabbit hole (e.g. Does playing a Vinyl album twice ever sound identical? And is this imperfection more pleasurable to some people than a perfect one? Etc). I don't own any Vinyl nor am I a big Vinyl aficionado, but there's undeniably a colorization when listening to a song in Vinyl Vs. digital, and then we get into the subjective realm of if this is "better" or "worse."
PS - This is true all across the audio reproduction realm. For example horn Vs. reference-style speakers, horns also heavily colorize and are quite popular (particularly for Home Theater), but are also divisive because it is objectively "worse" (but subjectively "better" for some).