I'm maybe wrong about this, but isn't the ability to recognize faces a fairly low-level skill? Case is point being other social animals having it, like apes, monkeys, or even sheep [1] (who can even recognize human faces [2]).
So maybe they're here referring to the ability of seeing representations of faces (little faces on the letters). Or is this just a blunder of the person who wrote the sciencemag article?
[^1] http://news.bbc.co.uk/2/hi/science/nature/1641463.stm [^2] https://www.bbc.com/news/science-environment-41905652