This looks like yet another attempt to paint an interface on top of another interface - something that has caused problems since Microsoft pioneered the idea with Windows floating over a DOS foundation.

You simply cannot fix a UI by adding makeup to it, no matter how well-designed that makeup might be.

In this case, I don't see what's been done from looking at the web site. Is it some custom themes and a different style of app launcher?

Alan Kay's quote remains true today - "People who are really serious about software should make their own hardware."