Or maybe they did the math, found that the average US consumer has a handful of credit cards, and figured that if they put a PIN on their card it would get used less. Resulting in less profit for the credit card company.
Also, don't forget the "winners" are appointed by the consumers, if everyone likes your product what can you do about it?
Are consumers supposed to skip the best option just because the company behind it is getting too big?
Yes, that's what I'm suggesting.
> Also, don't forget the "winners" are appointed by the consumers, if everyone likes your product what can you do about it?
Ever heard of market regulation?
Shifting blame onto consumers doesn't fix the problem. Instead of establishing who is to blame, we could fix the problem.
> Are consumers supposed to skip the best option just because the company behind it is getting too big?
This is exactly why blaming consumers doesn't fix the problem.
The big credit card banks make a lot of money.