The WELL might have had an anti-banning ideology, but it also had an ideology that everything a person writes must be written "under eir real name", with the dual consequences of much-higher reputational consequences for bad behavior and everyone's realizing that if the administration ever did decide to ban a user, getting around the ban would be a lot more involved than just using Tor, a TCP relay or getting a new IP or email address.
(Unimportant details: The real names of most participants were probably verified when they paid the monthly fee by check or credit card. By "under eir real name" I mean that every post had a Unix user name attached, and there was a policy that every user's ~/.plan file had to contain eir real name.)