It is very hard to make an anti-competition case against someone who is consistently 2nd and 3rd in the market.
On a related note: with PCs now definitely heading towards ARM, this is a sensible move by NVIDIA: they could now sell GeForce-integrated ARM chips for future Windows and Linux boxes - and then they would be the ones with the dominant marketshare.
Nvidia's GPP would require manufactures such as ASUS, Gigabyte, MSI, HP, Dell, etc. to have their gaming brands only use Geforce GPUs. So all the well known gaming brands such as Alienware, Vodoo, ROG, Auros and Omen would only be allowed to have Geforce. nVidia already has aggressive marketing plastering their brand across every esports competition, which is fair game, but the GPP would be a contractual obligation to not use AMD products.
Nike is the exclusive clothing brand of every NBA team. American Airlines is the exclusive airline of the Dallas Cowboys. UFC fighters can only wear Reebok apparel the entire week leading up to a fight.
Heck, I worked for a company that signed an exclusive deal to only use a single server vendor.
How did that work out? Did your company secure a good rate - and/or did the vendor become complacent once they realised they didn’t have to compete anymore? Did the contract require minimum levels of improvement in server reliability and performance with each future product generation?
The only reason nvidia has 20% of the GPU market at all is because their products are better, but without volume, there is very little separating you from losing the market.
If NVIDIA slips over AMD and Intel perf wise during one generation, the competition will have cheaper and better products, so it's pretty much game over.
It has happened many times.
Its ok for nvidia to release an architecture that does compute very well, but barely improves graphics, and vice-versa.
But I don't recall any compute generation where there was a better product from the competition.
Which product? It can't possibly be their GPUs you mean because that would be hilariously wrong. That is like saying a Lamborghini is a better car than a VW because it has a higher top speed.
To me -and to many many buyers- AMD is the superior product. To most Intel has the best product by far (business laptop, Chromebook, etc.)
AMD is the only option for a performant GPU with reasonable open source drivers. Intel has the drivers but they don't currently offer discrete GPUs at all. nVidia doesn't have the drivers.
AMD makes it a lot easier to do GPU virtualization.
AMD GPUs are used in basically all modern game consoles, so games that run on both are often better optimized for them.
They also have the best price/performance in the ~$300 range, which is the sweet spot for discrete GPUs.