This is why YouTube needs to be spun off from Google: because there are alternatives to YouTube (Vimeo, P2P streaming), but good luck finding an alternative to YouTube.
I still believe Google has a LARGE interest in owning it though. Obviously. It's simply maybe not good enough in itself
I'd rather turn myself to twitch or netflix to fulfill most of my youtube needs.
And as you say, they won't spun it off, it justs teaches too much about us and is the perfect ad delivery platform for them :s.