I do wonder how much can be contributed to the content creator, even without considering the cut they take for their services. If I'm watching more than 5 content creators in the month, then they're getting less than a dollar each.
There are alternatives being built around direct micropayments to authors, such as https://read.cash. It's a click to send any amount from $0.01 and up, and the wallets are non-custodial, so money goes straight to the creator, minus a fee for the website. This might be a solution to the fatigue described by article, as you pay especifically by the content you like, and you decide the amount.
Personally, I've never earned enough BAT in a month to pay out creators what I would actually owe them. In fact, I've tried to research why I'm not earning BAT even though I theoretically should be. I don't know what's up. I guess I'm just not being shown ads. That's one thing about BAT that's bad. It all depends on this one centralized ad ecosystem. If people aren't buying ads on the BAT network, then you won't get served ads and you won't make money.
In any case, I don't know if the Coil economics work, but at least all these $5 subs are sustainable and reliable.
The Web Monetization standard is the solution to the problem described of wanting to support a lot of creators effortlessly. There are many creators I want to support, but don't want to deal with managing a unique subscription to them—and also don't want to support them with a minimum $5/month.
I'd love to see WebMonitization work with at least 1 other coin besides XRP. Supposedly Interledger works with any coin, but I'll believe it when I see it.