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Ah there it is. That makes a lot more sense... honestly at their scale I don't think they should be able to do this, aggregate or not.

They're about 50% of all online sales in the US, where compared to brick-and-mortar, Walmart gets a lot of flak as a small-business killer despite only accounting for 15% of all physical retail sales.

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eCommerce, though, only accounted for 16% of all 2019's US retail sales. [0]

So, Walmart ought to get rid of all these private brands [1] I take it?

[0] https://www.digitalcommerce360.com/article/e-commerce-sales-...

[1] https://en.wikipedia.org/wiki/List_of_Walmart_brands

Right not a bad point, but I was making the comparison to demonstrate Amazon's scale within ecommerce... not to compare the volume of sales across all commerce.

I personally think the distinction matters, but maybe I'm wrong.

The other issue with your distinction is that all these brick-and-motor retailers also have online eCommerce services where shopping carts, logging data, and third party vendors are involved in improving the experience - and let me tell you, those guys are using the data. Probably not nearly as well as Amazon uses theirs, but they're still trying as best they can.

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