At Fetch[0] we built UpUP as an internal tool to help us authenticate high-risk transactions. As we scaled we started experiencing a high volume of fraud from multiple vectors: meth rings, carders, identity thieves, etc. We started to manually verify multiple forms of identification to approve an order. This led to quite a bit of customer friction and put a large burden on our customer service team.
We developed UpUp as a payment verification tool to quickly let customers demonstrate ownership of a payment method and get their transactions approved. In the 4 months we've been using UpUp, we've had a 100% success rate in legitimate customers verifying their accounts and completing purchases. We've also been able to approve more transactions, as we no longer have to wait for customers to provide multiple documents before approving their transactions.
We're launching UpUp as its own stand-alone tool for helping any business verify transactions and combat fraud. We're launching with a Stripe integration today, making it seamless for any Stripe user to add UpUp's fraud verification service.