This is probably the most thorough public explanation of what we're doing over at Oxide.
I find, Bryan Cantrill talks are generally worth it to watch even just for entertainment if for nothing else.
The problem that we're trying to solve is basically laid out on this slide: https://youtu.be/vvZA9n3e5pc?list=PLoROMvodv4rMWw6rRoeSpkise...
The business is "we will be selling servers." You can't buy any yet, but in the future, you'll be able to.
The talk lays out a history of servers, describes the problems with the servers that you can buy from vendors today, and lays out why we think we can build better ones.
The specific complaint I (and the GP) have is: synopsis, synopsis, synopsis. Give me a few paragraph summary before asking me to invest an hour and a half of my time.