I'd attribute that to the fact that they actually have support. My MSDN subscription once had a problem activating, but it was quick and painless to solve by calling them. That alone makes them feel a lot more humane than Google, where you have to be lucky to ever reach a person even with critical problems like data loss inside GSuite.

I'd bet it has less to do with the cool CEO and more with the plethora of useful devtools and tech released by Microsoft lately.

Also, being able to reach a person on the phone regarding my Azure billing was radically different to being in contact (or lack thereof) with Google.