If you want to restore operations of a large company, data files are not really sufficient - if you have the data, but need to rebuild
all the internal server and application infrastructure and configuration, then that's going to take you a very, very, very long time. It's tricky to rebuild from scratch even basic things such as email, file sharing, payroll and inventory control systems, etc when spread out over many countries and offices and scaled to, say, 10000 employees over the world; much less something like a smelting plant control system developed 25 years ago by a company who's now out of business.
Disaster recovery can be quick if you can restore hundreds of virtual servers (and you're going to have hundreds), whole key machines, and all the user and network config from backup. If all you have is data files and bare hardware, then the business is going to have a lot of expensive downtime while you rebuild all the infrastructure. "cattle not pets" approach and automated provisioning of machines from config files helps in this regard, but almost no company has that for all their critical infrastructure, especially if we're talking about non-IT companies whose critical infrastructure is not some single consumer-facing app (e.g. Twitter), but a diverse, distributed collection of third-party IT solutions for various business-critical needs.