Reporters are leaving newsrooms for newsletters
washingtonpost.com
washingtonpost.com
It allows me to directly support writers I like and it allows them to write high quality long form content on their own schedule without the corrupting influence of ads.
They can be more independently minded.
Paying for the NYT I support writers I think are great, but also writers I think are terrible (that Taylor Lorenz spat recently), also policy I think is wrong (pushing to publish Scott Alexander’s last name). Most of the tech reporting is similarly bad. I also get ads and I’m forced to call to cancel.
Vox produces some great stuff, but also recode and that no handshakes article mocking Silicon Valley for taking the pandemic seriously. I don’t want to support those writers.
It’s nice to support writers individually and directly.
Maybe Steven Levy or Li Yuan will do newsletters too.
The next step is making it easy for them to own their own platform under their own domain and not on medium or substack.
That said, I actually have seen the opposite. The freedom from ads, low overhead, and editorial independence allows writers to go more in depth and discuss nuanced topics with people they may disagree with.
This isn’t a guarantee and it probably doesn’t have to be that way, but the variety of newsletters I read have a lot more depth than most of the articles in the NYT on any given day.
You’re right though that there’s a vacuum for discovery and community that needs to be filled in a world of decentralized independent platforms. I think there are probably interesting things there that have yet to be built.
If I could pick my few favorite writers and combine them with some curated feeds I trusted, including a few "bubble bursters" giving me the top ranked stuff from people I consider idiots, that might just be a nice new news & commentary ecosystem!
And then there is this spam site called AnalyticsVidhya whenever I search for stuff related to machine learning.
Gaming SEO still works, so I have to maintain my own blocklist of websites that automatically hides the biggest offenders from my results.
I think I would like newsletters if I had a separate system just for them. Not just a different inbox within my email client, but a different program altogether, so they occupy a different headspace.
I’ve used https://www.kill-the-newsletter.com/ a bit and I think it’s a great service, but the resulting feeds feel distinctly “non-native,” like the feeling of running a Windows program in Mac or Linux with Wine.
Take a tour of HEY
You've basically described a RSS aggregator.
Works well and I sort of find it calming having an email address that only gets (so far anyway) a handful of emails a day, that I signed up for. The only problem is it doesn't save your reading place in the email if you navigate to read another email.
So much better, now the added step of opening an app drawer and looking for an app or searching allows me to disengage with all the constant reading.
I've subscribed to a few newsletters and leave to until the end of the day before bed or schedule some time and leave them unread.
Internet is a great tool, as long as it doesn't takeover.
Not many people use SMS these days (not within my circle anyway) and anything that comes through SMS is crucial I.e my CRM goes down or there's a bug I get an SMS, which is fine.
Also, I turn all notifications off on my mobile. This puts the powers back in my hands.
Edit, notifications for SMS and phone are on, everything else, off.
It's as though there has been a polarization and your option as a writer is to become Charles Bukowski or nothing (and by nothing I mean Paul Krugman). If it is indeed a trend that reporters are going rogue and writing news letters, I'd say it's another example of this polarization of risk, and they will start pulling punches, and they won't be able to do their best work without institutional air cover. Perhaps I'm just not brave, but to me the risk/reward of doing a blog or newsletter isn't quite there.
Reading the article and the comments, the economics of a newsletter are that it needs to be something that imposes opportunity cost on scrolling newsfeed crap on facebook, reddit, and to a lesser extent, HN. Viewed this way, the competitor of a newsletter isn't other newsletters, it's the junk feeds of readers. It's an exciting time to be a writer because we all know the demand for content is infinite, it's just a question of how to harness it and secure the means to be able to keep producing it when it lands something heavy and provocative.
Whichever servers you contact to do not initiate the connection, you do.
But the technical distinction between the two holds. If you subscribe to an RSS feed and then never launch your reader again, nothing happens. If you subscribe to a newsletter and never check your inbox, your inbox still fills up.
Everything is just a feed, email, RSS clients, social media, messaging apps, notifications channels. It's just a matter of managing which ones you make a habit of visiting and being notified about.
The local RSS reader you never launch is not executing. It does nothing - does not pull content. Nothing happens - no bits are transferred over the wire, nothing is written to disk until you initiate the pulls by launching the app.
Email servers operate continuously, so that when some publisher sends ("pushes") an email, that is delivered to your inbox, which will eventually fill up your quota (or the disk).
You can blur the distinction of what happens from the user's perspective all you like, and that's why I mentioned marketing phrasing. But it does not change what is actually happening.
The technical distinction between the push and pull is about who initiates the connection to transfer content.
For further reference, I recommend https://en.wikipedia.org/wiki/Push_technology .
There's also the newer variant, PUSH IMAP. I think that one speaks for itself.
None of that is polling.
A primer: http://www.newbietechtips.com/2013/07/pop-vs-imap-and-push-m...
Newsletters tend to have a regular schedule, are easier for consumers to get started with (everyone uses email already), and have revenue models that can make it sustainable for the creator.
They have chosen to subscribe, you can contact them. You don't know your RSS subscriber count. It is a more highly engaged group, easier to build a relationship with.
And the number of people using RSS compared to using email who would consider a newsletter subscription is tiny.
[0] https://www.payscale.com/research/US/Job=Journalist/Salary
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Looking at the various substacks mentioned I see a lot that are "people writing their opinions on things they saw on Twitter". I'm not sure the world needs more people spouting opinions on a weekly basis.
Heated is the only one mentioned that seems to do any actual reporting.
I just launched this a few weeks ago and have had really positive responses from HN users so far.
Is it really so much better to choose your own bubble vs having it chosen for you by "an algorithm"?
What it wouldn't do however, is allow you, or anyone else, to force that behavior an anybody else. I consider that a feature, not a bug, but I understand people will disagree on that.
There's something about the process of writing a standalone article that forces you to frame your ideas properly and push them towards conclusions.
I highly encourage newsletter authors to avoid the trap of just selling their opinion or meta-analysis, and do original reporting and research. Trying to focus on a niche where one is an expert, too. Those seem most successful and capable getting a sustainable number of subscriptions.
I've used Stoop [1] for the better part of two years now, and it's a great product with a great model.
I'm working on using Feedbin instead so that I can get my newsletter emails in Reeder, which I use for reading RSS feeds. That's my main news source, really.
Feedly also provides a lot of this functionality in their Pro+ plan, but they go way above and beyond my needs at a higher price.
[1] http://stoopinbox.com [2] http://feedbin.com [3] http://feedly.com
Additionally, it means journalists have a different way to monetise their time.
https://patreon.com is available for direct patronage. Additionally https://hecto.io is a newsletter ads marketplace, help journalists monetise their free newsletters.
It makes so much sense and can only see the trend getting bigger.
- Persuasion (liberal democracy, free society): https://www.persuasion.community/
- Money Stuff (finance, also sort-of comedy?): https://www.bloomberg.com/opinion/authors/ARbTQlRLRjE/matthe...
- Stratechery (tech companies and strategy): https://stratechery.com/
- Stay Tuned with Preet & Cafe Insider (law and politics): https://cafe.com/stay-tuned-podcast/
- The Morning Paper (CS papers): https://blog.acolyer.org/about/
- Slate Star Codex (rationality, currently in a weird state): https://slatestarcodex.com/
Some new ones I subscribed to, but haven't read a lot of:
- Sam Harris: https://samharris.org/
- Andrew Sullivan: https://andrewsullivan.substack.com/p/coming-soon
- Benedict Evans: https://www.ben-evans.com/
Side note, i think this total centralization business has a LOT to do with the dominance of mobile. There is an uptick of PC sales which is being accelerated by COVID, and people are already talking about going back to running their own services/blogs/whatever. I'll be glad to see the battery-dependent cloud overlords stepping back a little.
[1]: https://support.substack.com/hc/en-us/articles/360037454992-...
I wonder if news reporting will go through a similar rebound? We've always complained that news don't have a way to pay for themselves, but maybe now there is...
Nonetheless, here are some I subscribe to:
Big, by Matt Stoller (about monopolies): https://mattstoller.substack.com/
Margins (about business and tech): https://themargins.substack.com/
Flow State (music): https://flowstate.substack.com/
Normcore tech (tech, data science): https://vicki.substack.com/
The Passion Economy (business): https://passion.substack.com/
I also think Substack's UI and UX should be much better and also their search feature is rather primitive, search always should be robust in this kind of businesses.
That said, these are some pretty neat newsletters so now I do find myself wanting to discover more of them. I see an opportunity for something like one of those "Awesome list" Github repos that lists neat Substack newsletters people have found. And honestly that kind of feels more "wholesome" to me than official curation since it's communicating one person's taste (or a curated group's taste) rather than introducing potential incentives for newsletter writers to try to game some system for publicity. This seems like a good start. ;)
Maybe people traditionally thought: all those things. But this trend certainly seems to question the value of what large news orgs bring to the table.
The Stoop app is great if you like newsletters but don't want them cluttering your inbox: https://stoopinbox.com
What about if all the independent writers who are publishing newsletter emails were integrated into a single page with daily updates.
If you liked the article you could subscribe to that newsletter.
I have no doubt someone will start aggregating newsletters into summary pages featuring latest posts, with navigation by topic. And if they do that then no doubt they will also seek advertising revenue.
Probably it will be substack themselves.
The internet also provides the opportunity for some remarkable interactive journalism (I know a guy who's done some of this for the WSJ) which is impossible to replicate on paper and can sometimes convey the story better than pure print can.
So does daily wood pulp still have a place in our media diet? I'm curious to hear arguments for what purpose it still fills.