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> But the digital transformation is over

"Digitalisation" has merely been replaced with "Industry 4.0". And after that hype train ends, they'll come up with some other nonsense.

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Maybe in supply-chain, logistics and industrial manufacturing, but it is "Digital Therapeutics" in healthcare (in the US) in the age of Corona. Regardless, marketers have eternal unbounded opportunities to come up with new nonsense that sells, but doesn't deliver on those promises. "Somewhere, over the rainbow... a pot of gold!"

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