NeXT was conceptually interesting. It had a magneto-optical drive and, as I recall, one of the pitches was that in a world of expensive computers and slow networks, especially in higher education it was an interesting concept that you could carry around a removable disk and essentially make any workstation "your" personal workstation by inserting your disk.
And, yes, Jobs was quite the salesman. I wasn't at the original announcement but he reprised the announcement for the Boston Computer Society in Symphony Hall. (Which also says something about the size of the BCS at the time.)