"ARM is so widespread that buying it will be a regulatory nightmare, and even the most lenient rubber-stamp regulators around the world must shudder at the idea of an existing ARM licensee buying ARM. "
Practically all of Apple's product line will be powered by ARM in the near future. Buying ARM would put them at a huge advantage while heavily influencing the chip IP of competitors. I can't imagine regulators in the US and EU not raising an eyebrow at this.
And it looks like big tech is developing much the same rich-and-out-of-touch reputation that bankers and stock traders used to have.
I don’t know who, but I am assuming one of the FAANGs will be forcibly broken up in the next decade.
Privatizing the gains and socializing the losses is a playbook the tech giants are all too happy to keep pushing as long as the government allows them to.
* https://www.forbes.com/sites/greatspeculations/2019/09/24/am... https://wccftech.com/amd-radeon-and-nvidia-geforce-discrete-...
I understand that has historically been the case, but AMD is in a pretty good negotiating position right now, being effectively the only company that can provide what they bring to the table.
* a SoC with integrated CPU and GPU
* with high performance and decent power consumption
* and great synergy with the desktop x86 platform, in terms of developer knowledge, available tooling, and ISA compatibility with older games
I wouldn't be surprised if AMD is making a decent respectable margin this time around. And if not, what they most certainly did get, was a bunch of free R&D money for developing ray-tracing technology for the consoles, which they can now leverage through their entire portfolio.
As dralley mentioned. AMD is actually one of the few businesses with both strong CPU and GPU expertise. Building a console with any other company would require buying the CPU and GPU from two different companies. Intel would refuse and ARM CPUs including the ones Nvidia designed are not powerful enough, so really AMD CPU+Nvidia GPU is the only alternative to AMD CPU+AMD GPU but there is absolutely no reason for AMD to collaborate with Nvidia. The truth is that AMD is the only one that can serve this market.