In northern Sweden, I get 30 down and I think like 3 or 5 up for approx. 35 USD/mo. I live in a very small town with only DSL available, or I guess 4G modem with very low cap but I don't think I know anybody who uses that.

In the nearest city, I think some friends recently got set up with 300 down for maybe 50-60 USD/mo.

For my family of 4, 30 down is okay most of the time. I don't have teenagers yet though, so ...