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One of the big contentions over the Colo[u]r debate wasn't necessarily the name but the domain name. I'm pretty used to seeing colourapp.com or mycolour.com, etc. at this point. The start-up name IS definitely important, but the domain name is less so imo.

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Besides the obvious successes of companies generating huge distribution on other channels, I would still say that having a great domain name will help a startup get on its way. It isn't nearly as important as providing great value, but if no one finds that value, well, then you will fail.

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