I'm surprised Uniqlo didn't take over the world in fashion. But EU/US buyers might not be careful enough to care about quality and just focus on how it looks like today.
I'm surprised Uniqlo didn't take over the world in fashion. But EU/US buyers might not be careful enough to care about quality and just focus on how it looks like today.
Compared to those cheap brands, sure. I've mainly bought Uniqlo clothes for the last 4 years, and they've been decaying at about a slightly slower rate (maybe 0.75x) than similar brands to those you listed, but for each item, I estimate that it was probably 2-3x as expensive as their cheap counterpart.
In contrast to that, I also still wear some skateboard clothes that run in the same price range as Uniqlo and are ~10 years old by, which hold up much better (with most of the damage coming from my cat). I don't have any illusions that any of my Uniqlo stuff will last that long.
I still like Uniqlo, as they provide one of the most straightforward shopping experiences for someone who doesn't like shopping, but there is certainly room for improvement in their quality.
Maybe in the EU Uniqlo is expensive. But in Japan the prices were lower for what I'd pay for these brands.
For the US, here is t-shirts for Uniqlo vs H&M. Uniqlo is cheaper or at a similar price
> https://www.uniqlo.com/us/en/men/t-shirts
> https://www2.hm.com/en_us/men/products/t-shirts-tank-tops/gr...
Edit: Also if you haven't checked the cheaper brands in the last 4 years, you might not be aware that their quality deteriorated rapidly especially for Nike/Adidas.
My Uniqlo pieces generally last at least 3 years with weekly wear. That's not bad at all. In the past decade, I've thrown out maybe 2 Uniqlo shirts due to fraying. Fast-fashion produces a lot of environmental waste, so quality matters.
They're the IKEA of clothing.
The quality of these clothes, especially for this price range, is extraordinary. H&M - my previous go-to shop - is utter crap in comparison.