At the end of the ten o’clock news in the U.K. we always had a funny / interesting little human interest story to finish with. The news anchor always kicked it off with “and finally”.
“And finally, a dog got more than it bargained for when it accidentally hitched a lift from London, to Scotland”
“And finally, a London toddler is being hailed a hero for calling emergency services, when his mother fell seriously ill”.
This would be a great local, or even national, tv news piece. “And finally, a local internet entrepreneur, more used to benefiting from web trends than falling victim to them, has been left embarrassed by a fast growing meme that threatens to make him a laughing stock. And he’s asking for your help to turn it around”.
Or it would be a great commercial radio dial in thing. They could tell your story and ask people to call in with things that haven’t aged well (that guy who got his wife Isis’ name tattooed on his arm) or whatever.
Or columnists are crying out for cute little stories like this to base something on.
The competition would be for people to rebrand / rename it for you and just adds a bit of fun to it