Been working on an app for last 9 months, the marvel fan in me got the inspiration of the name from Spiderman Homecoming. Little did I know, it would turn out to be a BLM keyword. No points for guessing, the keyword "Karen"
For a small team re-branding keywords, backlinks, animated videos, competitor pages, api integration links is another month of effort.
What should I do?
At the end of the ten o’clock news in the U.K. we always had a funny / interesting little human interest story to finish with. The news anchor always kicked it off with “and finally”.
“And finally, a dog got more than it bargained for when it accidentally hitched a lift from London, to Scotland”
“And finally, a London toddler is being hailed a hero for calling emergency services, when his mother fell seriously ill”.
This would be a great local, or even national, tv news piece. “And finally, a local internet entrepreneur, more used to benefiting from web trends than falling victim to them, has been left embarrassed by a fast growing meme that threatens to make him a laughing stock. And he’s asking for your help to turn it around”.
Or it would be a great commercial radio dial in thing. They could tell your story and ask people to call in with things that haven’t aged well (that guy who got his wife Isis’ name tattooed on his arm) or whatever.
Or columnists are crying out for cute little stories like this to base something on.
The competition would be for people to rebrand / rename it for you and just adds a bit of fun to it
Make sure you put out an official PR statement when you have your new name and send it out to as many journalists and pundits you can find. If you have a Twitter, definitely post the announcement there. If you don't have Twitter, get one right now.